Brandon is interested in electronic music and owns a used mixing deck. Recently, he realized that for better sound clarity, he needs a new music mixing deck. In this case, Brandon is in the stage of _____.
A) problem recognition
B) internal search
C) postpurchase evaluation
D) information storage
E) hypothesis testing

Question

Quizplus · Accepted Answer

Brandon is realizing that he has a problem, which is the lack of sound clarity in his current mixing deck, and recognizing that he needs to take action by purchasing a new one. This stage is called problem recognition, where the consumer becomes aware of a problem or need that they have.

Brandon Is Interested in Electronic Music and Owns a Used