Gnosis Inc. is an energy drink manufacturer. A white racing stag on a purple background is the logo on all of its drinks. When consumers see the logo, they immediately associate it with the brand. This increases the chances of them buying the energy drink. In this case, the logo of the brand is an example of a(n) _____.

Question

Quizplus · Accepted Answer

The logo of the brand serves as a retrieval cue as it helps the consumers remember and recognize the brand, increasing the probability of them buying the energy drink.