Advertising can play a central role in influencing performance evaluations by increasing the:
A) consumer's expectation of positive reinforcement and satisfaction.
B) number of source derogations for a brand.
C) evaluation of alternatives for a product.
D) retrieval of overall brand evaluations for decision-making.
E) number of support arguments for a brand.

Question

Quizplus · Accepted Answer

Advertising can raise consumer expectations of positive reinforcement and satisfaction, which can influence their performance evaluations of a product or brand.

Advertising Can Play a Central Role in Influencing Performance Evaluations