When consumers are highly motivated to learn, the top dog can encourage consumers not to acquire new information, which is called _____.
A) infill of information
B) creating a temporary framework
C) agenda regeneration
D) blocking exposure to evidence
E) hurdles to experience

Question

Quizplus · Accepted Answer

When consumers have a high motivation to learn, they are likely to seek out new information. However, the top dog (the market leader) may not want consumers to acquire new information that could potentially lead them to try competitor products. In order to do this, the top dog may block exposure to evidence, discouraging consumers from seeking out new information or discrediting any new information that does come their way.

When Consumers Are Highly Motivated to Learn, the Top Dog