Negative disconfirmation occurs when:
A) satisfaction levels are higher than expected.
B) performance is worse than expected.
C) information retrieval is low.
D) there is a role-enhancement failure.
E) there is a positive confirmation bias.

Question

Quizplus · Accepted Answer

Negative disconfirmation occurs when the actual performance of a product or service is worse than what was expected, leading to a decrease in satisfaction levels.

Negative Disconfirmation Occurs When