Whitney, a teenager, loves Frenemies, a television series. She wants to have a life just like the characters on the show. She admires all the actors on the show because of their sense of style and the activities they endorse. In this scenario, Whitney sees the cast of Frenemies as a(n):

Question

Quizplus · Accepted Answer

Whitney sees the cast of Frenemies as an aspirational reference group because she aspires to have a life similar to the characters on the show and admires their style and activities. An aspirational reference group is a group of people that a consumer admires and wishes to emulate, but may not necessarily have direct contact with.

Whitney, a Teenager, Loves Frenemies, a Television Series