Bargainer's Bin is a retail store. It has started a new dollar store and launched a new Web page, www.bargainersbin.com The Web page has several series of webisodes related to the new store for customers to watch. Viewers can also send the webisodes to their friends via e-mail. In this case, Bargainer's Bin is hoping to spread the buzz about its Web page through:

Question

Quizplus · Accepted Answer

The tactic used by Bargainer's Bin by creating webisodes related to the new store and allowing viewers to share them with their friends via email is an example of viral marketing. This approach aims to generate buzz and increase brand awareness by leveraging social networks and encouraging users to share content with their peers. Therefore, option D is the best choice.

Bargainer's Bin Is a Retail Store