Lifestyles are represented by a consumer's:

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Lifestyles are typically represented by a consumer's activities, interests, and opinions, which are also known as AIOs. This is an important component of market research and helps companies understand their target audience's preferences, priorities, and values. It is not represented by internal characteristics, end state, or internal states alone, although these factors may influence a consumer's lifestyle. Motivation, ability, and opportunity are more closely related to consumer behavior and decision-making processes, rather than lifestyle.

Lifestyles Are Represented by a Consumer's