When special possessions lose their symbolic meaning, consumers engage in _____, the wiping away of all traces of personal meaning.
A) reflexive evaluations
B) symbol devaluations
C) divestment rituals
D) role reversals
E) grooming rituals

Question

Quizplus · Accepted Answer

Divestment rituals involve disposing of possessions that no longer hold personal meaning, often through donating or throwing them away.

When Special Possessions Lose Their Symbolic Meaning, Consumers Engage in _____