
Which of the following statements is true of charitable behavior of consumers?
A) Consumers are more likely to donate to a charity that has corporate sponsorship, because they believe their individual donations will matter more.
B) Social and online media reduce the impact of charitable behavior.
C) Consumers with an interdependent self-construal are more open to making charitable donations than consumers with independent self-construals.
D) When consumers perceive the beneficiaries as belonging to a cohesive group with positive traits, they donate less money.
E) Charitable behavior has received negligible marketing attention.
Correct Answer:
Verified
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