A company that produces laundry detergent offers one product with stain removing action while another is made for energy efficient washing machines.Which of the following segmentation strategies has the company used?
A)Demographic segmentation
B)Loyalty segmentation
C)Benefits segmentation
D)Psychographic segmentation
E)Geodemographic segmentation

Question

Quizplus · Accepted Answer

The company has used benefits segmentation, as it has divided the market based on the different benefits that consumers seek from the product, such as stain removal or energy efficiency.

A Company That Produces Laundry Detergent Offers One Product with Stain