List and describe the four segmentation categories.
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Q43: Income is used as a segmentation variable
Q44: Segmenting buyers by personal characteristics is known
Q45: _ do not show a strong primary
Q46: Explain how a company that produces shampoo
Q47: A market may be more attractive than
Q49: A firm utilizing multisegment marketing is less
Q50: Explain why Generation Y is an enticing
Q51: Criteria used to classify buyers are known
Q52: _ are characterized as being motivated by
Q53: _ are characterized as exhibiting all three
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