Offerings are _____.
A) products and services designed to deliver value to customers
B) services that improve a product's ability to deliver benefits
C) the physical components of products
D) tangible goods that can be bought,sold,or owned
E) groups of products or services that serve similar needs
Correct Answer:
Verified
Q5: The entire assortment of products that a
Q6: A service is the tangible component of
Q7: A _ approach to determining the value
Q8: _ refers to the services and accessories
Q9: _ refers to the physical component of
Q11: GammaTech Inc.has released a new MP3 player.The
Q12: A product-dominant approach to marketing is based
Q13: The total amount someone pays to own,use,and
Q14: Price entails how much money a customer
Q15: _ refers to an approach to offerings
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