A product-dominant approach to marketing is based on the belief that:
A)enjoyment of a product and its disposal are important in understand consumer needs.
B)marketers should consider what services it takes for the customer to acquire their offerings.
C)sales personnel and marketing can drive consumerism.
D)the best way to capture market share is to create and manufacture better products at lower prices.
E)marketers should assess the value customers place on products in their daily lives.

Question

Quizplus · Accepted Answer

The product-dominant approach focuses on creating superior products at competitive prices to capture market share, emphasizing the importance of product quality and cost efficiency in attracting customers.

A Product-Dominant Approach to Marketing Is Based on the Belief