_____ refers to an approach to offerings that integrates the physical product,attendant services,and price into the total offering.
A)Product oriented
B)Market oriented
C)Service-dominant
D)Product-dominant
E)Service-oriented

Question

Quizplus · Accepted Answer

Service-dominant logic refers to an approach that integrates the product, services, and price into a comprehensive offering, focusing on the service aspect as the primary value proposition rather than the physical product alone.

_____ Refers to an Approach to Offerings That Integrates the Physical