A group of related offerings is known as a _____.
A)technology platform
B)product mix
C)service mix
D)product category
E)product line

Question

Quizplus · Accepted Answer

A product line refers to a group of related products under a single brand sold by the same company. Companies sell multiple product lines under their various brands, targeting different segments of the market or fulfilling different needs of their customers.

A Group of Related Offerings Is Known as a _____