A line extension occurs when a company comes out with another model based on the same _____ and _____ as one of its other products.
A)platform; advertising
B)platform; brand
C)brand; advertising
D)marketing mix; offering
E)offering; consumers

Question

Quizplus · Accepted Answer

A line extension involves introducing additional items in the same product category under the same brand name, using the same platform or base technology and leveraging the brand's existing identity and equity.

A Line Extension Occurs When a Company Comes Out with Another