Blue Casuals Inc. is a manufacturer of denim jeans. The company has employed a strategy which allows it to produce jeans that suit the needs of specific customers. This strategy allows Blue Casuals to produce its goods and stock up its inventory within a short period at a cost almost as low as those associated with traditional production techniques. Which of the following techniques is it using?

Question

Quizplus · Accepted Answer

Blue Casuals Inc. is employing the strategy of mass customization, which allows it to produce jeans according to the needs of specific customers while maintaining a low production cost and stocking up inventory quickly.