When significant improvements in performance can only be gained through radical new designs or new performance-enhancing materials, it is likely that a company is _____ in the S-curve pattern of innovation.
A)at its breakeven point
B)at the problem identification stage of the innovation cycle
C)at the end of the innovation cycle
D)at either the beginning f the innovation cycle
E)at the beginning of its maturity stage

Question

Quizplus · Accepted Answer

When significant improvements in performance can only be gained through radical new designs or new performance-enhancing materials, it indicates that the company has exhausted all its possibilities of improvement and is now at the end of the innovation cycle. This means that the company has reached the peak of its S-curve of innovation, and further innovation may not be possible without a significant shift or disruption in the industry.

When Significant Improvements in Performance Can Only Be Gained Through