The Republic Of Estasia has 14 million smokers. Smoking in Estasia isclosely associated with the country's culture. To reduce the number of smokers in the nation, the government has increased the price of cigarettes to twenty times greater than that charged in any other nation in the continent of South America. In the context of reinforcement theory, the government is trying to use _____ to get people to quit smoking by making cigarettes less affordable and by reducing the discretionary income (or possibly the disposable income) of people who continue smoking.
A) avoidance learning
B) negative reinforcement
C) positive reinforcement
D) valence
E) punishment
Correct Answer:
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