If a manufacturer of television sets acquires a magazine publisher,it will be a:
A) vertical merger.
B) horizontal merger.
C) conglomerate merger.
D) product-line.

Question

Quizplus · Accepted Answer

A conglomerate merger involves the acquisition of companies that are unrelated in terms of products or services offered. In this case, a television set manufacturer acquiring a magazine publisher would bring together two distinct industries and not affect their product lines or market shares. Therefore, it is a conglomerate merger.

If a Manufacturer of Television Sets Acquires a Magazine Publisher,it