The Bradley effect occurs when people ________.

Question

Quizplus · Accepted Answer

The Bradley effect refers to the phenomenon where voters tell pollsters they are undecided or likely to vote for a candidate of a minority race, but they actually vote for the opposite candidate, often due to social desirability bias or racial bias. This term originated from the 1982 California governor's race involving Tom Bradley, an African American candidate who lost the election despite leading in public polls.

The Bradley Effect Occurs When People ________