The sales director at WebMD is calculating annual sales revenue targets and the number of new medical-related content providers that the firm needs to maintain a competitive advantage.In which step of the strategic management process is the sales director involved?
A) performing external and internal audits
B) defining the business and its mission
C) translating a mission into strategic goals
D) evaluating strategic decisions

Question

Quizplus · Accepted Answer

C)The sales director is in the process of translating the firm's mission,which is to maintain a competitive advantage,into strategic goals,which in this case involve sales revenue targets.This step is the sixth one in the strategic process,and it occurs after the manager makes a strategic choice.

The Sales Director at WebMD Is Calculating Annual Sales Revenue