EDLP is used to combat _______.
A) limited information sharing
B) limited visibility
C) rationing
D) forward buying

Question

Quizplus · Accepted Answer

EDLP, or everyday low pricing, is a pricing strategy used to combat forward buying, which is when customers stock up on a product during a temporary price decrease and then wait until the next sale to buy more. By offering a consistently low price, customers are less likely to engage in this behavior. EDLP can also help combat limited visibility and limited information sharing by simplifying pricing for customers and making it easier to compare prices across retailers. It is not specifically aimed at combating rationing.

EDLP Is Used to Combat _______