A company may discover that it has (in the past) made significant efforts to retain unprofitable customers.

Question

Quizplus · Accepted Answer

It is possible for a company to invest resources in retaining unprofitable customers, often in the hopes that they will eventually become profitable or because they believe that customer retention is important for organizational reputation or other reasons. However, it may not always be the most strategic use of resources and could ultimately harm the company's profitability.

A Company May Discover That It Has (In the Past)