Which of the following companies would be most associated with the mass customization concept?
A) Schneider National
B) Starbucks Coffee
C) Walmart
D) Sears

Question

Quizplus · Accepted Answer

Starbucks Coffee is the company that would be most associated with the mass customization concept. Starbucks provides customers with many options to customize their drinks according to their preferences such as milk types, syrups, flavors, and toppings. Mass customization refers to the use of technology and flexible manufacturing processes to create products that meet individual customer's needs and preferences. Starbucks provides customers with options to personalize their drinks to fit their unique preferences by using technology to automate the ordering process and flexible manufacturing processes to create customized drinks. Hence, Starbucks is the best choice.

Which of the Following Companies Would Be Most Associated with the Mass