Customers are ____________ to be involved in a service process than in a process related to goods.
A) Less likely
B) More likely
C) Neither less nor more likely
D) There is no way to assess this likelihood

Question

Quizplus · Accepted Answer

Customers are more likely to be involved in a service process than in a process related to goods because services are intangible and require more interaction between the customer and service provider to ensure the service meets the customer's needs and expectations.

Customers Are ____________ to Be Involved in a Service Process