The recommendations of newspaper editorials are thought to be most influential with voters in

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While editorials can influence voters in all types of elections, they are thought to be most influential in races for lower profile offices or ballot measures. This is because in high-profile elections, voters may rely more heavily on media coverage, televised debates, and the candidates' own political advertisements, whereas in lower profile races, voters may be more likely to seek out information and guidance from editorial boards. Additionally, editorials may have a greater impact on voters who are undecided or have not yet made up their minds, which may be more common in lower profile races where voters have less information about the candidates or issues. There is no evidence to suggest that newspaper editorials have a greater influence on voters in Southern California specifically.

The Recommendations of Newspaper Editorials Are Thought to Be Most