Research indicates that becoming friends with your customers is almost always bad for business.

Question

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Research suggests that building a good relationship with customers can actually benefit business in terms of customer loyalty and repeat business. However, it is important to maintain a professional boundary and not blur the lines of a business relationship with a personal friendship. This can lead to biased treatment and poor decision-making, ultimately hurting the business. So, while being friendly and personable with customers is important, it is important to keep a professional distance.

Research Indicates That Becoming Friends with Your Customers Is Almost