Porter's five "Forces," used so often in the text for analysis of IT applications, include all of the following except:
A) Threat of substitute products
B) Bargaining power of suppliers
C) Bargaining power of customers
D) New entrants
E) Switching costs

Question

Quizplus · Accepted Answer

Switching costs are not one of Porter's five forces. The correct five forces are: threat of substitute products, bargaining power of suppliers, bargaining power of customers, new entrants, and competitive rivalry.

Porter's Five "Forces," Used So Often in the Text for Analysis