In the 1980s, the Wendy's company had an adorable lady calling the pitch line "Where's the Beef?" This became the logo of the hamburger chain, and as people loved this older woman they came to visit Wendy's locations with greater frequency. This demonstrates the importance of ________ conditioning for consumers and businesses.

Question

Quizplus · Accepted Answer

Evaluative conditioning is demonstrated here, where the positive feelings towards the adorable lady and her catchphrase were associated with Wendy's, thereby increasing customer visits and preference for the brand.

In the 1980s, the Wendy's Company Had an Adorable Lady