Consumers who are worried about what their peer groups (or other significant influences on their life) think when they purchase an item of clothing at a particular retail outlet are concerned about what type of risk?
A)Financial risk
B)Communication risk
C)Performance risk
D)Psychological risk
E)Social risk

Question

Quizplus · Accepted Answer

The concern about the peer group's perception when purchasing an item is related to social risk, which refers to the potential for negative social evaluation or embarrassment. This type of risk can occur when the consumer feels that the purchase decision may not be aligned with the norms or values shared by their reference group.

Consumers Who Are Worried About What Their Peer Groups (Or