Some service firms require a formal membership relationship with customers so they can:
A)gather as much information as possible for use by their other companies
B)screen out consumers who don't meet basic enrolment criteria
C)charge higher prices for the added membership benefits
D)gather relevant information
E)b and d

Question

Quizplus · Accepted Answer

Some service firms require a formal membership relationship to screen out consumers who don't meet basic enrollment criteria and gather relevant information. This allows the company to provide targeted and personalized service to their members. Additionally, gathering information helps the company improve their service offerings and tailor them to meet the needs and preferences of their members. It also provides the company with a competitive advantage by creating a loyal customer base that is willing to pay higher prices for added membership benefits.

Some Service Firms Require a Formal Membership Relationship with Customers