Cultural values and norms which differ from the parent company and the overseas market are really not an issue.

Question

Quizplus · Accepted Answer

Cultural values and norms can have a significant impact on business operations and consumer behavior in a foreign market. Companies need to understand and respect these differences to effectively market their products and services and avoid cultural faux pas. Failure to do so can lead to negative consequences such as brand damage, legal issues, and loss of business opportunities.

Cultural Values and Norms Which Differ from the Parent Company