Customers are too important for a service firm to ever consider terminating them.
Correct Answer:
Verified
Q48: Targeting, acquiring and retaining the 'right' customers
Q49: Customers remain loyal to service firms that
Q50: Some customers display less loyalty to value
Q51: Banks are put in a difficult position
Q52: Recent research questions the concept that long-term
Q54: It is important for profit-making firms to
Q55: Customers are 'loyal to value', which means
Q56: Recent research by Fornell and his colleagues
Q57: Personal sources of information are less important
Q58: Defensive or relationship marketing is primarily concerned
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