What is the process called where a company seeks to match the benefits of a successful position while maintaining its existing position in offering customers a variety of differing services? A) Operations capability analysis B) Straddling C) Order qualifying D) Order winning E) Inter-functional analysis

Question

Quizplus · Accepted Answer

The process described is called straddling, which means offering a variety of products or services to appeal to multiple customer segments. By doing this, a company can try to match the benefits of successful positions while maintaining its existing position. The other answer options (operations capability analysis, order qualifying, order winning, inter-functional analysis) do not accurately describe this specific process.

What Is the Process Called Where a Company Seeks to Match