Sales and operations planning is a process that helps a firm design products that are easier for marketing to sell.

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Sales and operations planning is a process that integrates sales, marketing, and operations to develop a plan that aligns demand and supply. It focuses on balancing supply and demand while considering factors like production capacity, inventory levels, and customer demand. While product design may be part of the overall planning process, the primary focus is on aligning the organization to meet customer demand efficiently.

Sales and Operations Planning Is a Process That Helps a Firm