Marcia Chan, CEO of Western Medical, told her executive management team, "We enjoy ________ capabilities-that is, we have the basic administrative, personnel, and operational functions necessary to sell our services. But we need to build upon our higher level ________ capabilities-those strategic activities that adapt rapidly to or even shape our business environment. Right now, we do the basic things right. But soon, I want us to be doing the right things at the right time. That will give us a sustainable competitive advantage."

Question

Quizplus · Accepted Answer

Marcia Chan's statement distinguishes between foundational capabilities (basic administrative, personnel, and operational functions) and higher-level capabilities that allow for rapid adaptation or shaping of the business environment. "Ordinary" refers to the foundational capabilities, while "dynamic" refers to the strategic activities needed for a sustainable competitive advantage.

Marcia Chan, CEO of Western Medical, Told Her Executive Management