Anders wishes to open a new landscaping company that will have no services that are particularly distinctive compared to competitors in this well-established field; because of the need for trucks and equipment, the business will require a sizable investment. In which part of the entrepreneurial strategy matrix is new company likely to be located?

Question

Quizplus · Accepted Answer

The new company is likely to be located in the lower-right quadrant of the entrepreneurial strategy matrix because it has a low level of distinctiveness and a high level of investment.

Anders Wishes to Open a New Landscaping Company That Will