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Katrina, Vice President of Marketing for a Yacht Manufacturer, Has

Question 97

Multiple Choice

Katrina, Vice President of Marketing for a yacht manufacturer, has developed a radically different marketing strategy. Before she presents the idea to the CEO, she first consults with the other vice presidents to get their input and support. This step in building support for an idea is known as


A) horse trading.
B) making cheerleaders.
C) getting the blessing.
D) clearing the investment.
E) persistence and logic.

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