Mila, who works as a manager for a manufacturing company, investigates what computer programs her company's five biggest rivals use for placing and tracking customer orders. She then compares the features of those programs with the program her company uses. What process has Mila used?
A)scenario planning
B)forecasting
C)benchmarking
D)environmental scanning
E)strategic maneuvering

Question

Quizplus · Accepted Answer

Mila has used benchmarking where she compares her company's program with the programs used by her company's five biggest rivals for placing and tracking customer orders.

Mila, Who Works as a Manager for a Manufacturing Company