Gonkie Inc., strives to create shared values by focusing on respect for the individual and extraordinary customer service. It works to create these shared values by sharing stories with its associates and managers that provide examples of the behavior they want to encourage. Which of the following is exemplified in this case?
A)Scorecard
B)Strategy
C)Skills
D)Superordinate goals

Question

Quizplus · Accepted Answer

The concept of shared values is closely related to superordinate goals, which are overarching goals that all members of an organization share and work towards. By focusing on respect for the individual and extraordinary customer service, Gonkie Inc. has established superordinate goals that all associates and managers can strive towards. Sharing stories that illustrate these values helps to reinforce their importance and encourages everyone to work towards them.