Inks Corp. is a manufacturer of pens. It creates a new product called HYPERLINK "http://en.wikipedia.org/wiki/Quink" \o "Quink" Quink, a quick-drying ink pen that does not require the use of blotting paper. It creates this product by building on its established knowledge of the properties of ink and the mechanisms of a pen. Which of the following innovations is being exemplified in this case?

Question

Quizplus · Accepted Answer

Inks Corp is building on its established knowledge to create a new product, which makes it an incremental innovation. It is not a revolutionary innovation because it is not completely new to the market or the industry. It is not a radical innovation because it does not fundamentally change the way pens work or the properties of ink. Finally, it is not a subversive innovation because it is not disrupting or challenging established norms or practices.

Inks Corp Is a Manufacturer of Pens