Gem Inc a Clothing Manufacturer, Creates a New Strategy to Increase

Gem Inc. a clothing manufacturer, creates a new strategy to increase its customer base. Maya, a marketing student, observes that Gem engages in disintermediation, while Nate, her friend, believes that this observation is incorrect. Which of the following statements is likely to support Maya's observation?

A) Gem is likely to offer coupons to regular customers and increase brand loyalty.
B) Gem is likely to create disruptive innovations to eliminate competition.
C) Gem is likely to eliminate middlemen and directly deliver products to customers.
D) Gem is likely to misrepresent facts in its promotions to increase sales.