Lila, the CEO of Purple Inc., a bag manufacturing company, observes that customers prefer some personalized features. She considers implementing a mass customization strategy, while the production manager, Steven, suggests that standardization is the best strategy. Which of the following will strengthen Lila's decision?

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Quizplus · Accepted Answer

Option D provides a feasible solution for Lila's dilemma, as the production facility's ability to conduct alterations at the end stage allows for mass production with some customized features. This would enable Purple Inc. to provide customers with some personalization options while still mass producing the bags. The other options do not provide a strong argument for either strategy. Option A suggests that standardization could be the best strategy, but it also leaves out the possibility that a mass customization strategy could be implemented for individual customers. Option B is not relevant to the decision at hand, as it only speaks to production budget constraints. Option C suggests that standardization could be the best strategy to maintain the company's value as an economical brand, but it does not rule out the possibility that some customers may be willing to pay more for customized features.