Sport Soles Inc., a sports footwear manufacturing company, makes athletic shoes with rubber soles. In order to maximize its value and profit, Sport Soles sets up its operations right next to rubber tree fields. This way, the company gets easy access to its main raw material. In the context of vertical integration, this scenario illustrates that Sport Soles Inc. is exercising _________.

Question

Quizplus · Accepted Answer

By setting up its operations next to rubber tree fields, Sport Soles Inc. is exercising control over the supply of its main raw material, thereby achieving vertical integration.