Kim, a consumer, is in the final stage of selecting a product. Which of the following is true if her actions follow the typical consumption chain?
A)Kim is unlikely to have become aware of her need for a product yet.
B)Kim is likely to be persuaded by the product attributes at this stage.
C)Service providers are likely to assist Kim in helping her use the product.
D)Service providers are likely to detect faults with the performance of the product.

Question

Quizplus · Accepted Answer

In the final stage of selecting a product, Kim is likely to be influenced by the product attributes such as its features, quality, and brand reputation. This is because she has already gone through the previous stages of the consumption chain, including recognizing her need, searching for information, evaluating alternatives, and making a decision. The role of service providers in the final stage is usually limited to assisting customers with the use of the product or addressing any issues with its performance, but they are not likely to detect faults during this stage.

Kim, a Consumer, Is in the Final Stage of Selecting