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Why Do Many People Prefer Prestige Brands Over Other Products

Question 46

Multiple Choice

Why do many people prefer prestige brands over other products in the same industry?


A) They always come with a longer warranty.
B) They help them feel part of an elite group or "club."
C) They are almost always manufactured in specialized plants with highly-skilled workers.
D) They are functionally superior products which can be purchased at a much lower price.

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