According to Porter,firms that are stuck in the middle attempt to sell
A) high-priced products and gain small market share.
B) low-priced products and gain large market share.
C) high-priced products and gain a large market share.
D) medium-priced products and gain medium market share.

Question

Quizplus · Accepted Answer

According to Porter, firms that are "stuck in the middle" do not have a clear competitive strategy, such as cost leadership or differentiation, and thus often end up offering medium-priced products with medium market share, lacking a distinct competitive advantage.

According to Porter,firms That Are Stuck in the Middle Attempt