Which of the following statements about strategic controls is true?
A) They are the most important category of control for an international firm.
B) They rely on more qualitative measures that are difficult to measure.
C) In all cases, the measure is easy to quantify, especially if it relates to market share or competitors' positions.
D) They are needed to ensure appropriate actions are being taken today to help the firm tomorrow, but not if the short-term outcomes of these actions are costly.

Question

Quizplus · Accepted Answer

Strategic controls are focused on ensuring that the company is moving forward towards achieving its long-term goals and objectives. They use more qualitative measures such as customer perception, employee satisfaction, and brand recognition that are difficult to measure.

Which of the Following Statements About Strategic Controls Is True